Lively & robust with a high dynamic range.  The new Pick it PRO not only impresses with its detailed, lively & robust sound, but is also a real eye-catcher on every turntable.

Intensive research, development and listening tests have been necessary to gain the the desired sound from the new Pick it PRO.

Made in Europe

Project have always been looking for the best price/performance ratio, with perfect manufacturing quality and "Made in Europe“.

For this reason, they decided to work with Ortofon to develop a unique range of cartridges. Thanks to the excellent manufacturing skills of Ortofon Project were able to produce a very special cartridge: The Pick it PRO.

The Difference in Sound

Cartridges are electromechanical transducers, where mechanical energy is transformed into an electrical signal. The real difference in sound happens here. The colour and life of the music come from the cartridge.

You cannot judge the cartridge by looking at just one specific part. Experience and the art of fine-tuning make a cartridge unique and special. The perfect combination of components is the key to achieve the great charismatic sound of the Pick it PRO.